Friday, November 19, 2021

Porsche acquires majority stake in e-Bike manufacturer

Porsche just acquired the majority stock in e-Bike manufacturer, Greyp in Croatia. Looks like Porsche is seriously committed to e-Bikes going forward, particularly with this statement in the press release, "In March 2021, the long-established range of bikes was expanded further: the Porsche eBike Sport and eBike Cross represent the brand’s take on exclusive electric bikes. At present, both models have almost sold out, thanks to the very positive market reaction. What’s more, Porsche is continuing its long-standing and successful partnership with Rotwild. Work is currently underway on product updates to the existing Sport and Cross models."

I have no doubt an updated set of eBike Sport and Cross will include the Porsche Digital products announced with the new Porsche co-developed Cyklaer bikes.

I look forward to seeing future Porsche Bike releases!

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